Paul Poiret’s autobiography tells the extraordinary story of

A cornerstone of fashion history, this memoir chronicles Poiret’s Parisian beginnings, his formative work with Maison Worth, the launch of his couture house, and the spectacle-driven marketing that made his name a global brand. Readers meet the era’s stars and salons while discovering how Poiret’s drape‑led silhouettes, saturated color, and Orientalist motifs redefined elegance and prefigured modern fashion’s blueprint. Beyond clothes, Poiret narrates his expansion into interiors and one of the first designer perfumes, along with legendary garden fêtes that doubled as runway and PR masterstrokes.