- Embark on a riveting journey through corporate revival in “The Hard Road to the Softer Side: Lessons from the Transformation of Sears” by Arthur Martinez and Charles Madigan. When Martinez took the helm in 1992, Sears faced a staggering $4 billion loss and bureaucratic stagnation. Through bold restructuring—closing stores, axing the catalog, and launching the “Softer Side” campaign—he engineered a dramatic turnaround, blending hard decisions with innovative customer focus. Discover timeless leadership insights from this retail resurrection.
The Hard Road to the Softer Side
Lessons from the Transformation of Sears
$2.75
- Crown
- Release Date: October 30, 2001
- Imprint: Crown Currency
- Book ID: 9781400045228
- Language: English
- Download options: EPUB 2 (Adobe DRM)
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